Rarely do you walk into a video game store and see many game titles catered exclusively for the female game audience. There is virtually no big box support for such titles as they spend millions of dollars catering exclusively to male audiences. After all, conventional wisdom would suggest that since only games for males are [...]

By: R. L. Fielding Online games offer an equal opportunity for women of all ages to get in on the fun – and advertisers are taking notice. In fact, a study by game industry research firm DFC Intelligence reveals that advertisers spent close to $150-million to buy space on casual game sites or in the [...]